hospitality
association
Bringing together the strength of Cretan hospitality and working towards a stronger, more competitive, sustainable and outward-looking Crete.
One Crete. One Voice. One Shared Vision.
Hospitality is part of Crete's identity
Crete is more than one of the Mediterranean’s leading tourism destinations.
It is a place of history, culture, exceptional landscapes, culinary traditions and people who have made hospitality a way of life.
The Cretan Hospitality Association was created to strengthen cooperation, collective representation and institutional dialogue around the present and future of tourism in Crete.
One common voice for the whole of Crete
The Association serves as a modern platform for cooperation and collective representation.
We identify the issues affecting Cretan hospitality, develop evidence-based proposals and actively contribute to the dialogue on the island’s tourism development.
Cooperation
Bringing stakeholders together around common goals.
Representation
Giving Cretan hospitality a stronger institutional voice
Advocacy
Developing evidence-based positions and practical proposals.
International Outlook
Strengthening Crete's international presence and competitiveness.
Our Vision
A Crete that leads through quality.
We envision Crete as one of the world’s most authentic, high-quality, sustainable and people-centred destinations.
Success should not be measured only by visitor numbers, but also by the quality of the experience, the value created for local communities and the resilience of the destination.
Our Priorities
- Sustainable development
- Modern infrastructure
- Competitiveness
- People and skills
- Extending the tourism season
- Quality
- Digital transformation
- Destination resilience
Four Regional Units. One Destination.
Each part of Crete has its own identity
Together, they form one extraordinary destination.
Crete Doesn’t End in November.
Crete has all the characteristics needed to become a genuine four-season destination.
Nature, culture, gastronomy, hiking, archaeology, rural tourism and authentic experiences can create new opportunities beyond the traditional peak season.
Latest News
News, developments and initiatives shaping Cretan hospitality.
Be Part of the Journey
The future of Crete depends on cooperation.
Sponsors
